For our second to last Visual Language class we were tasked with creating a poster for the ITP Winter Show. How do you best visually represent something so complex as ITP? And to what audience?
Previous versions alluded to the themes of : new Technology, collaboration, daily life and pb&j sandwiches.
I tried to break down what ITP means to me into 3 distinct themes:
- Renaissance People (the marrying of art + tech)
In Applications something that Nancy said stuck with me. She said ITP was a school that makes Unicorns. Unicorns being the kind of people that are good at learning and know a lot about a lot of things. People that are creative and analytical.
The idea of Unicorns encapsulated 2 of the 3 themes I’d thought of. In the spirit of Shigeo Fukuda (and because all of the collaboration photos I took were of unusable quality) I decided to go with a minimalist poster design. I only used two colors: NYU purple and white and only used a Unicorn icon (by James Keun ) and typography. I chose Lucida Console as my type because I think it spoke to the tech aspect of ITP that perhaps the rest of the poster was lacking.
I wanted to make something simple and to the point. That being said it’s a poster that requires people to have some previous knowledge of ITP and start-up language.