ITP Poster

For our second to last Visual Language class we were tasked with creating a poster for the ITP Winter Show.  How do you best visually represent something so complex as ITP?  And to what audience?

Previous versions alluded to the themes of : new Technology, collaboration, daily life and pb&j sandwiches.

screen-shot-2016-10-12-at-11-17-48-pm springshowposter_final_1421 itpws_site_poster poster_small

I tried to break down what ITP means to me into 3 distinct themes:

  1. Collaboration
  2. Curiosity
  3. Renaissance People (the marrying of art + tech)

In Applications something that Nancy said stuck with me.  She said ITP was a school that makes Unicorns.  Unicorns being the kind of people that are good at learning and know a lot about a lot of things.  People that are creative and analytical.

The idea of Unicorns encapsulated 2 of the 3 themes I’d thought of.  In the spirit of Shigeo Fukuda (and because all of the collaboration photos I took were of unusable quality) I decided to go with a minimalist poster design. I only used two colors: NYU purple and white and only used a Unicorn icon (by James Keun ) and typography.  I chose Lucida Console as my type because I think it spoke to the tech aspect of ITP that perhaps the rest of the poster was lacking.




I wanted to make something simple and to the point.  That being said it’s a poster that requires people to have some previous knowledge of ITP and start-up language.