When I get these cards actually printed in bulk I want to elaborate on them a little bit further. I want the cards to involve more of the senses. The ON logo will be raised so it feels like a button when you run your fingers over it. I think with the vertical positioning it will feel almost like an on button on a small control.
I would also like to add a scent. I laughed at my father when he got scented business cards years ago but I’ve seen the lasting impact they’ve had on people over the years. He’s an art collector and I often go with him to art fairs annually. A surprising number of people remember him years later because of his scented business card. I believe it must have an effect similar to an oddly shaped card because it is so different. Yet I’ve only encountered one business scented card, and many oddly shaped creative cards. I think adding the elements of touch and smell will make the card, and therefore me, memorable.
For our second to last Visual Language class we were tasked with creating a poster for the ITP Winter Show. How do you best visually represent something so complex as ITP? And to what audience?
Previous versions alluded to the themes of : new Technology, collaboration, daily life and pb&j sandwiches.
I tried to break down what ITP means to me into 3 distinct themes:
Renaissance People (the marrying of art + tech)
In Applications something that Nancy said stuck with me. She said ITP was a school that makes Unicorns. Unicorns being the kind of people that are good at learning and know a lot about a lot of things. People that are creative and analytical.
The idea of Unicorns encapsulated 2 of the 3 themes I’d thought of. In the spirit of Shigeo Fukuda (and because all of the collaboration photos I took were of unusable quality) I decided to go with a minimalist poster design. I only used two colors: NYU purple and white and only used a Unicorn icon (by James Keun ) and typography. I chose Lucida Console as my type because I think it spoke to the tech aspect of ITP that perhaps the rest of the poster was lacking.
I wanted to make something simple and to the point. That being said it’s a poster that requires people to have some previous knowledge of ITP and start-up language.
I don’t think the colors of my everyday commute or even of the clothes I wear represent the color palette of my life. Colors are a way to think about and represent how I feel. For me, memories are filtered with colors indicative of emotion. Chapters of my life have been defined by moves and living in different cities. I chose to pick color palettes for the past 5 places I’ve lived in. I went through old photos and pulled images from each location to find the palette. The colors were influenced by my mood and the weather.
This week we were told to observe the world around us and open our eyes to how much bad design is out there. To think of all of the signs that are unclear and misleading, often overtly sexist and unwelcoming. I couldn’t help put think back to the signs I encountered when I was traveling through India and Cambodia. Often terrible, I must admit that they did induce endless laughter and giggles and were a big source of entertainment on 20 hour long bus rides. Here is a sample of the types of signs I encountered:
Our assignment was to use illustrator to fix a sign. I chose to redo not necessarily a sign but a badge that irked me every time I received it. Over the summer I took a Unity Course through Playcrafting that was located at the Microsoft Times Square building. Every Monday and Wednesday for 8 weeks I went and received this badge.
It’s one of the most unwelcoming things a visitor could see. The user friendliness of it is very much in sync with Microsoft in general. At first glance it appears like you’re not even welcome in the building. It reads visitor and then a universal bright red no sign over it. The icon used is also clearly a man. So double points for me. Then there are some redundancies: the whole building is Microsoft. You couldn’t possibly be visiting another company in that building, Microsoft is all 12 floors or so of the building. There is also absolutely no branding or anything that would associate the badge to Microsoft.
To fix it badge I first took out the NO colors – black and red. I made the type and borders a dark blue that is more welcoming and less severe. I then made the icon androgynous and welcoming. Less a dark figure of a man and more a clean tech sign person. I took out the redundancy of visiting Microsoft but put their instantly recognizable logo in place that added a nice touch of color. Simple, clean, informative and welcoming.
In my hunt for a graphic design to use for this assignment I fell upon the work of Shigeo Fukuda. I think it’s absolutely masterful. Much of his work focused on social and political issues. I love his bold and limited use of a color palette. Many of his pieces consist of two colors. Here are two of my favorites
Shigeo Fukuda was a master of negative space. He used it to play with the meaning of the design. With hands reaching for coffee both in and out of the circle he alluded to how coffee can bring people together. This psychedelic circle also resembles an eye. A very awake eye, most likely coffee induced.
The piece is symmetrical but I’m not sure how well it falls into a grid falling into vertical grids.
The orange he chose is such a warm and inviting color. Orange is often associated with food and stimulating the appetite. It’s inviting and welcomes the viewer in to enjoy a warm cup of UCC Coffee.
The dark brown is the color of coffee. It complements the orange and keeps the tone warm and rich.
The white serves as the coffee cup and keeps the whole design light
There is no unnecessary color. Like the rest of his work it maintains 3 colors or less.